TallyGenicom Real Estate Solutions

In today’s highly competitive real estate market, agents are making greater use of color brochures to enhance their listings. True to life color photos of the home and property create both a valuable marketing tool and provide an excellent reminder for the prospective buyer, who typically views dozens of homes prior to an actual purchase. The quality of the listing samples plays a key role in the customer’s perception of an agency and the property.

Customized photo listings have been used for many years, with actual film-developed photographs taped to the typed listing page of property information. Today, both the listing and the photos are digital documents, allowing new options for presentation and printing. Some agents are printing these documents in-house with inkjet printers, while others enlist the services of the local copy center. These print options hit your business with unnecessary time and expense. The initial cost of an inkjet printer is minimal, but the high cost of ink cartridges adds up quickly.

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